Corporate Profile

Create a Better Life, LOTTE rental

LOTTE rental, leader in the domestic rental industry, put forth a new consumer paradigm to Create a Better Life for customers.
Established in 1986, over 30 years of know-how business with South Korea’s no.1 brand power, it provides services for reasonable consumption over
simply purchasing, new experience and solution to problems over owning.

LOTTE rental’s Vision system


Create a Better Life


Mobility, Lifestyle Plaform Leader

Core Value

ico-core-value1 Change &

ico-core-value1 Empathy

ico-core-value1 Collaboration

Business Portfolio

Bussiness Portfoilo img
Date of Establish May 1986 (Kumho Rent-a-Car was merged with LOTTE in June 2015.)
Major Business

Variety of household items, cars, office machines, various types of equipment etc., total rental business

Sales Network

220 branches and sales offices across nationwide, Thailand and Vietnam subsidiaries

Number of

1,920 Employees (as of 2021)

Annual Revenue

2.4227 trillion won (as of 2021)

Market share

240,000 cars (reference : Dec. 2021 SCRA)

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